Gen Z Việt Nam: lực lượng tiên phong thúc đẩy cách mạng thương mại điện tử và kinh tế số
DOI:
https://doi.org/10.62831/202502002Từ khóa:
kinh tế số thương mại điện tử Gen ZTải xuống
Đã Xuất bản
Số
Chuyên mục
Cách trích dẫn
Tóm tắt
Trong bối cảnh Việt Nam đang nổi lên như một trong những nền kinh tế số phát triển nhanh nhất Đông Nam Á, thế hệ Z (Gen Z) đóng vai trò chủ chốt trong việc thúc đẩy chuyển đổi số và đổi mới sáng tạo. Do đó, bài viết sẽ tập trung về tầm quan trọng của Gen Z trong hệ sinh thái kinh tế số; phân tích các thách thức và đề xuất chiến lược để thúc đẩy hóa và phát huy tiềm năng của Gen Z trong kỷ nguyên mới.
Tài liệu tham khảo
Brown, J., Nguyen, H. T., Tran, P. Q., & Vu, T. L. (2024). Digital marketing strategies for Gen Z: Insights from Vietnam. Journal of Consumer Behavior, 34(2), 101-120.
Bui, T., & Tran, L. (2023). Digital skill gaps among Generation Z in Vietnam: Challenges and opportunities for education. Journal of Digital Education and Training, 11(3), 145-158.
Chen, L., & Brown, K. (2024). Personalization in e-commerce: Impacts on Gen Z customer satisfaction. International Journal of Retail & Distribution Management, 52(5), 387-405.
Dimock, M. (2019). Defining Generations: Where Millennials End and Generation Z Begins. Truy cập tại: https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins
https://www.pewresearch.org/fact-tank/2019/01/17/where-millennials-end-and-generation-z-begins">
Google, Temasek, and Bain & Company. (2023). e-Conomy SEA 2023. Reaching new heights: Navigating the path to profitable growth. Truy cập tại: https://www.temasek.com.sg/content/dam/temasek-corporate/news-and-views/resources/reports/google-temasek-bain-e-conomy-sea-2023-report.pdf
https://www.temasek.com.sg/content/dam/temasek-corporate/news-and-views/resources/reports/google-temasek-bain-e-conomy-sea-2023-report.pdf">
Green, D., & Kim, J. (2023). Sustainable consumer behavior: The rise of eco-consciousness in Generation Z. Journal of Environmental Marketing, 12(4), 78-91.
Hoang, T, T & Thy, P, H. (2024). Research on factors affecting the e-entrepreneurship intention of Generation Z in Vietnam. ResearchGate. Truy cập tại: https://www.researchgate.net/publication/380352375_Research_on_Factors_Affecting_the_E-Entrepreneuship_Intention_of_Generation_Z_in_Vietnam
DOI: https://doi.org/10.18535/ijsrm/v12i05.em01
https://www.researchgate.net/publication/380352375_Research_on_Factors_Affecting_the_E-Entrepreneuship_Intention_of_Generation_Z_in_Vietnam">
Hoang, T., & Lam, H. (2023). The digital divide and its impact on rural youth in Vietnam. Journal of Information and Communication Technology, 10(2), 88-103.
Hồng Sơn. (2024). Gen Z và những cá tính. Báo Nhân Dân. Truy cập tại: https://nhandan.vn/gen-z-va-nhung-ca-tinh-post815841.html?utm_source=chatgpt.com
https://nhandan.vn/gen-z-va-nhung-ca-tinh-post815841.html?utm_source=chatgpt.com">
Johnson, M., & Lee, J. (2024). Digital skills training for Generation Z: Building the workforce of the future. Journal of Education and Technology, 15(1), 98-112. Truy cập tại: https://doi.org/10.1016/j.jet.2024.01.003
https://doi.org/10.1016/j.jet.2024.01.003">
Khan, P., & Tran, L. (2023). Building a digital ecosystem for startups: Opportunities for Generation Z entrepreneurs in Southeast Asia. Asian Journal of Digital Economy, 5(2), 29-47. Truy cập tại: https://doi.org/10.1016/j.ajde.2023.06.004
https://doi.org/10.1016/j.ajde.2023.06.004">
Le, M. H., Vu, T. L., & Nguyen, D. T. (2024). Gen Z and the evolution of digital shopping habits in Southeast Asia. Asia-Pacific Journal of Marketing, 16(1), 45-62.
Lee, D. (2024). Social commerce trends among Gen Z: A global perspective. Global Marketing Review, 18(3), 234-250.
Lee, J., & Park, H. (2023). The role of Generation Z in blockchain development: Opportunities and challenges. Journal of Digital Finance, 15(2), 101-115.
Lee, S., & Park, H. (2024). Entrepreneurial trends among Gen Z: Implications for startups and technology-driven industries. Journal of Entrepreneurship and Technology, 10(1), 56-70.
Ministry of Information and Communications. (2023). Vietnam Digital Transformation Report. Truy cập tại: https://english.mic.gov.vn/data-on-digital-transformation-development-in-2023-197240930150422266.htm
https://english.mic.gov.vn/data-on-digital-transformation-development-in-2023-197240930150422266.htm">
Nguyen, D. T., & Tran, P. Q. (2023). AI-driven solutions for targeted advertising to Gen Z. Marketing Intelligence Journal, 27(4), 157-176.
Nguyen, D., & Pham, T. (2024). Bridging the digital divide: Policy implications for Generation Z in the digital economy. Asian Journal of Public Policy, 29(1), 50-67.
Nguyen, M., & Duong, T. (2023). Continuous learning in the age of rapid technological change: A challenge for Generation Z. Journal of Technology and Workforce Development, 14(4), 202-218.
Nguyen, M., & Hoang, T. (2024). Ethical consumption trends among Generation Z: The demand for transparency and sustainability. Asian Journal of Sustainable Business, 18(2), 102-118.
Nguyen, T., & Le, H. (2024). Flexible work culture and Gen Z: How businesses can adapt. Journal of Organizational Behavior, 22(1), 120-134. Truy cập tại: https://doi.org/10.1016/j.job.2024.02.001
DOI: https://doi.org/10.1016/j.job.2024.02.001
https://doi.org/10.1016/j.job.2024.02.001">
Nguyen, T., Pham, T. (2023). The role of Generation Z in shaping Vietnam's digital economy. Vietnam Journal of Digital Economy, 7(4), 61-75. Truy cập tại: https://doi.org/10.1016/j.vjde.2023.11.001
https://doi.org/10.1016/j.vjde.2023.11.001">
Nguyen, T., Smith, P., & Tran, L. (2023). Consumer behavior of Generation Z in the digital marketplace. Asian Journal of Consumer Research, 34(1), 102-115. Truy cập tại: https://doi.org/10.1016/j.ajcr.2023.02.002
https://doi.org/10.1016/j.ajcr.2023.02.002">
Nielseniq. (2024). How Gen Z Consumer Behavior is Reshaping Retail. Truy cập tại: https://nielseniq.com/global/en/insights/analysis/2024/how-gen-z-consumer-behavior-is-reshaping-retail/
https://nielseniq.com/global/en/insights/analysis/2024/how-gen-z-consumer-behavior-is-reshaping-retail/">
Smith, J. (2022). The impact of artificial intelligence on digital marketing strategies. Journal of Digital Marketing, 28(2), 45-58. Truy cập tại: https://doi.org/10.1016/j.jdm.2022.07.010
https://doi.org/10.1016/j.jdm.2022.07.010">
Smith, J., & Brown, K. (2023). Personalization and customer experience in e-commerce: An exploration of Generation Z's preferences. Journal of Digital Marketing, 29(4), 45-60.
Smith, K., & Thompson, J. (2024). Gen Z in fintech: Revolutionizing the financial services industry. International Journal of Financial Technology, 8(1), 45-59.
Smith, R., Brown, J., & Chen, L. (2024). Building brand loyalty among digital-native consumers: Lessons from Gen Z. Journal of Brand Management, 31(2), 89-105.
Statista. (2024). Consumer in Vietnam. Truy cập tại: https://www.statista.com/study/144364/consumers-in-vietnam/
https://www.statista.com/study/144364/consumers-in-vietnam/">
Statista. (2024). E-commerce in Vietnam. Truy cập tại: https://www.statista.com/study/63723/e-commerce-in-vietnam/
https://www.statista.com/study/63723/e-commerce-in-vietnam/">
Taylor, R. (2023). Flexibility in the workplace: A key factor in engaging Generation Z employees. Journal of Human Resource Management, 30(3), 155-170. Truy cập tại: https://doi.org/10.1016/j.jhrm.2023.08.002
https://doi.org/10.1016/j.jhrm.2023.08.002">
Tran, P. Q., & Nguyen, H. T. (2024). Emerging e-commerce platforms and Gen Z preferences in Vietnam. Vietnamese Journal of Economic Studies, 19(2), 67-84.
Vietnam E-Commerce Association (VECOM). (2024). Vietnam E-Commerce Business Index Report _ EBI 2024. Truy cập tại: http://en.vecom.vn/vietnam-e-commerce-business-index-report-ebi-2024
http://en.vecom.vn/vietnam-e-commerce-business-index-report-ebi-2024">
Vu, T. L., & Nguyen, D. T. (2024). The rise of content commerce in Gen Z’s social media use. Journal of Social Media Research, 14(1), 12-28.
Zhang, Y., & Liu, X. (2023). Gen Z and the rise of data-driven businesses: Opportunities for the digital economy. Journal of Digital Innovation, 19(3), 234-247.
